How did Nike come back with their Air Force 1?
What is Nike Air Force 1, you might ask? The legendary sneaker is well-known to a few generations and has been represented in music, film, and TV through the years. It embodies the sneaker game to a T. Nelly even made a song about this shoe in 2002. But the most amazing thing is its resurgence and return back to life with a vengeance recently, proving that classic idols don’t die that easily.
In part thanks to the Air Force 1 brand, Nike got upgraded from Underperform to Neutral by Bank of America Merrill Lynch. The surge in sales and profits was led by the Air Force 1 franchise and the Tech Fleece.
The famed sneaker wasn’t always this successful and in fact was once considered a flop, which is hard to believe now. Today we think of this shoe as a leisure wear, but when it first showed up it was classified as a basketball shoe and was worn by some of the biggest names in the sport. While it was successful among NBA big shots, the same couldn’t be said about success in sales. After two years from its release, it was destined for discontinuation. But it didn’t get discontinued because the city of Baltimore turned out to be the brand’s unexpected rescuer.
Baltimore was one place where the shoe was extremely popular and flew off the shelves, so the owners of three shoe stores convinced Nike to continue making them. Nike returned the favor years later and created a limited edition Air Force 1 shoe with “For Baltimore” written on the front of the shoe and a commemorative plaque placed outside on of the stores. It’s amazing how such spontaneous collaborations happen between businesses and even cities.
Baltimore is not the only place where this sneaker became instantly legendary. Harlem is another location with intense love for Nike Air Force 1 franchise. The shoe there was tagged with a nickname “Uptowns”, which is Harlem’s location in relation to the Big Apple.
Today Nike is increasing the production of this iconic shoe because online sales are soaring. The sneaker is #4 in popularity on Instagram, and that, understandably, is worth a lot. In fact, young influencers traveling and displaying this shoe in their pictures is definitely why the shoe is surging back big time and becoming a status symbol. After all, Instagram is the biggest playing field for brands these days – an advertising that can be free and most effective.
Nike Shopping Secrets: 7 Tips and Tricks to Help You Save
If you are looking to shop for Nike, shop online.
You can run a price comparison for a certain style that is not as popular but they are marked down to the lowest point. One can find either a great offer or make a trip in the store. But if you don't really care about the latest and the greatest check out Nike online clearance for men and women. They always will discount the past season and they still look pretty good.
Nike shoes can be discounted up to 40% and you can even find better deals on the limited edition shoes such as LeBron, KD Trey, Air Max Audacity.
Nike offers free shipping with no minimum
Nike has its own members loyalty program called Nike+ and you can register for free. You get free shipping and returns on any purchase online. They also offer additional assistance in helping you select gear.
Nike offers extra discounts on clearance items
Sometimes you can receive another 20 to 25% off something that's already in the reduced clearance items section. Look for the promo code to redeem this discount and it can add up to 60% off in savings.
Nike factory store is a prime stop, if you're an in-store shopper
In the back of every Nike factory store there is even greater markdowns on outlet prices. Sometimes you can find Nikes for $30. Nike factory stores get shipments and restock every day but not all outlets are the same. Check out the reviews at Niketalk.com.
Other retailers such as Nordstrom Rack, Marshall's, T.J. Maxx
These off-price retailers can also discount the name items sometimes up to 95% off and this applies to Nike. Nordstrom Rack can often sell Nike running shoes in the price range of $40-$70.
Shop Nike at ASOS, Finish Line, Foot Locker and Urban Outfitters
These chains sell certain Nike shoes cheaper and there are even seasonal sales and coupon codes that can save you even an extra 15% off.
Oftentimes you can find unpopular colors that are marked down even lower.
Each retailer has its own discounts so check out the promos including student discounts, which are available via Unidays.
Change it up and try buying kids; women are men's Nike shoes
You may find a limited-edition color that's only for men women are kids. But try finding it and converting to an adult size from a kids or amends to a woman's.
To understand the size conversion a woman's size runs 1.5 sizes larger than a kid. For example if you wear a woman 7.5 you would wear a child's 6. Youth sizes usually run as large as 7 and youth sizes are also equal to men sizes so youth 7 would also fit a men's 7.
Remember this option may only work for certain shoes and not all brands and collections.